Jessie Jiang New York is among the leading US-based fashion shops on the Taobao division of Chinese retailing giant Alibaba. Via the Taobao app, we sell apparel, accessories, cosmetics and other lifestyle products to Chinese consumers, virtually all of whom buy in real-time during live-stream events. On average, each event (think Home Shopping Network Unplugged) attracts 50,000 viewers and generates $20,000 in sales. While our sales events can be held at any conceivable venue, they’re most frequently staged at our live-stream studio in Monroe, CT, as well as at partner-brand stores, designers’ studios and trade shows. Importantly, our partner brands incur zero expenses: JJNY simply brings tens of thousands of virtual customers to the event and, shortly after it wraps, we pay our partners in full for the total items sold.
JJNY is a New York State corporation founded in 2012 by Jessie Jiang Recchia. From its launch through 2016, the company’s sole operation was Ann’s Fashion New York, a Taobao store that chiefly sold women’s footwear. In 2015, JJNY moved its headquarters from New York City to Trumbull, CT. And by 2016, the company had grown to $750,000 in annual sales, while boasting 60,000 fans. In 2017, JJNY expanded into live-stream video, launching a daily shopping and lifestyle show. Within nine months, our fan base had skyrocketed to more than 400,000. The company also expanded its product offerings to include such brands as Hermès, Fendi, Miu Miu, Coach, Elie Tahari, Michael Kors, Burberry, Ecco and Columbia Sportswear, as well as niche offerings like Welden handbags, Superga shoes, Terez leggings, Ioma cosmetics and Fallon jewelry.